WhatsApp Business for Hotels: Boost Revenue and Improve Guest Satisfaction

Fast, efficient, and personal communication is at the heart of a great guest experience in hospitality. That’s where WhatsApp Business for hotels comes in. With over 2 billion users worldwide and open rates above 80%, it’s the perfect way for hotels to connect with guests on the device they rely on most – their smartphone.

Why Hotels Should Use WhatsApp Business

The way hotels connect with their guests has shifted significantly. WhatsApp Business is quickly becoming one of the most effective tools for improving communication and delivering a personal touch. In fact, 61% of customers say WhatsApp is their preferred channel for contacting businesses. For hotels, this means an opportunity to build stronger guest relationships while also streamlining internal processes.

WhatsApp Business for hotels: advantages over traditional channels

WhatsApp makes communication easier and faster compared to emails or phone calls:

• Higher open rates: WhatsApp messages are opened in over 90% of cases on average, while emails often go unnoticed.
  
  
• Direct contact: Guests can ask questions directly and receive quick answers, often within seconds.
  
  
• 24/7 availability: There are specialised WhatsApp chatbots for hotels that allow for round-the-clock support without placing additional strain on hotel staff.

How hotels can use a WhatsApp Business chatbot

WhatsApp Business makes it easier for hoteliers to communicate with guests and boost revenue at the same time.

1. Digital check-in and check-out

A WhatsApp Business chatbot streamlines the check-in process. Guests get a message before their arrival with a link to a quick pre-check-in form, saving time at reception and allowing for digital key access. Check-out is just as simple, with invoices sent straight to their inbox.

2. Real-time communication

Guests appreciate quick, accurate answers, whether they’re asking about travel plans, room service, or local attractions. A WhatsApp AI chatbot is a smart way to handle these inquiries. With over 200 ready-to-go FAQ topics offered by HiJiffy, common questions are resolved instantly, while anything more complex is passed on to your team. It’s a simple, effective way to keep both guests and staff happy.

3. Upselling and cross-selling

One of the best things about WhatsApp Business is its ability to promote additional services directly to guests. Hotels can use it to showcase offerings like spa treatments, romantic dinners, or room upgrades in a way that feels personal and relevant. A well-trained WhatsApp chatbot can suggest these options based on the conversation, making it easier to upsell services and create a better experience for guests.

4. Guest satisfaction management

The WhatsApp Business chatbot makes it easy to collect feedback from guests, whether during their stay or just before check-out. A study shows that asking guests directly for their input can boost positive reviews on platforms like TripAdvisor and Google by up to 30%. Plus, it helps you spot and fix any issues right away, keeping guests happy and making life easier for your team.

Why your hotel needs a WhatsApp Business chatbot

A WhatsApp Business chatbot offers a range of benefits that go far beyond simple automation.

1. Automating routine tasks

A WhatsApp Business chatbot takes care of repetitive tasks like answering FAQs or sharing information, freeing up your hotel staff to focus on delivering exceptional guest experiences. It’s a smarter, more efficient way to manage routine queries while keeping your team available for what really matters – tailored guest care.

2. Personalising communication

The best chatbots make communication personal. From welcome messages to recommendations and reminders, they’re tailored to fit exactly what guests need. This approach not only fosters a stronger connection between guests and the hotel but also leaves a lasting positive impression that extends long after their stay.

3. Driving revenue with hotel WhatsApp Business marketing

Room upgrades, spa treatments, special menu offers – AI chatbot makes it easy to present these options directly to guests. Research shows that personalised offers get stronger responses, helping hotels increase revenue while giving guests more of what they want.

4. Improving guest satisfaction

Using WhatsApp as a direct communication channel makes it easy to keep guests happy. HiJiffy’s WhatsApp AI chatbot lets guests ask questions or make requests anytime, getting instant replies in return. It’s a simple way to build trust and create a smooth, stress-free experience – from booking to check-out.

Practical tips for implementing a WhatsApp Business chatbot

Setting up a WhatsApp Business chatbot for your hotel starts with a solid plan and the right tools. HiJiffy’s WhatsApp chatbot is a simple, effective solution to get the most out of WhatsApp for your business. Here’s how to get started:

1. Define your goals

Clear goals help tailor the chatbot to your specific needs.

• Improving guest satisfaction: Automated yet personalised welcome messages and prompt support.
  
  
• Efficiency boost: Relieving hotel staff through automated processes.
  
  
• Increasing additional revenue: Upselling and cross-selling campaigns tailored specifically to your guests’ interests.
  
  
• Handling in-stay requests: Providing guests with a platform during their stay to conveniently send requests to the hotel via WhatsApp, enabling faster processing.
  
  

2. Choose the right features

Consider features such as digital check-ins, FAQs, personalised upselling campaigns, or feedback surveys. Ensure that your chatbot provides solutions for all stages of the guest journey.

3. Integration with existing systems

Integrate the chatbot into your property management system to streamline workflows and ensure access to guest data.

4. Data protection and privacy

Following GDPR guidelines is a must. Make sure guests know exactly how their data is being used and ensure their privacy is protected at all times.

5. Testing phase and adjustments

Conduct a testing phase to ensure that the chatbot functions properly. Gather user feedback and continuously optimise.

6. Training for employees

Chatbots are great for handling the simple stuff, but your team is still key for the tricky questions. Make sure they’re trained to work alongside the chatbot smoothly and step in when things get more complex.

The future of WhatsApp Business in the hospitality industry

Bringing hotel automation to WhatsApp is just the start. As AI continues to grow – thanks to tools like GPT-4 and better natural language processing – chatbots are getting smarter and more efficient. Soon, features like in-app payments, voice message recognition, and tailored personalisation could become the norm. By adopting WhatsApp Business now, you’ll be ready for what’s next and give your hotel a real edge in staying ahead.

Building a WhatsApp Business chatbot is simpler than ever

HiJiffy makes guest communication easier and more effective with a dedicated WhatsApp chatbot designed for hotels. With WhatsApp’s impressive open rate reaching or exceeding 90%, you can reach your guests directly – without worrying about messages ending up as spam. Share important updates like check-in details, arrival instructions, or special offers quickly and reliably. It’s a smarter way to keep your guests informed and your team focused.

• Digital check-ins: Minimise waiting times with pre-check-in forms.
  
  
• Virtual Concierge: Automatically handle requests or forward them to your team.
  
  
• Upselling: Promote personalised spa treatments, dinners, and more to boost your revenue.
  
  
• Welcome messages: Automate personalised messages to warmly welcome guests and enhance their experience.
  
  
• Satisfaction surveys: Collect feedback during the stay to address requests and ensure service quality.
  
  
• Guest reviews: Automatically ask guests for feedback and reviews on platforms like TripAdvisor or Google.

Conclusion: Why hotels should use a WhatsApp Business chatbot

Using WhatsApp Business isn’t just a passing trend – it’s a smart, practical tool for hotels. It streamlines communication, keeps guests happy, and creates new ways to boost revenue. From automating processes to building brand loyalty, the advantages are clear and impactful for both your team and your guests.

Upgrade the way you communicate with your guests using a WhatsApp chatbot from HiJiffy. It’s simple, effective, and built to make guest interactions easier for everyone. Book your free demo today and see how it can improve your hotel’s operations and guest experience.