Meet Aplysia
Artificial intelligence made specifically for hotels.
Technology made to serve people, not replace them.
Hi! Do you have sea view rooms for 2 nights in November?
Our Deluxe and Presidential Suites are sea-facing. Would you like to know more about these room types, or shall we check availability for your dates?
✓detecting booking intent…
✓identifying upselling opportunity …
✓adjusting tone of voice & brand
✓verified answers from your approved hotel data
✓generating new card with room availability…
AI is everywhere. But the hospitality industry is different.
It’s not about speed alone: it’s about care, timing, and tone. That’s why we built Aplysia – HiJiffy’s artificial intelligence made specifically for hotels. It’s a connected intelligence that listens, assists, and learns – bringing together every guest, every message, and every insight.
What aplysia is
Think of Aplysia as the mind inside HiJiffy.
It’s the intelligence that powers every conversation, supports every staff member, and turns each interaction into something meaningful.
It listens to guests, helps your team, and studies every interaction to make communication smoother next time. Every question answered, every correction noted, every chat remembered.
In addition to resolving 90% of guest queries automatically, it also supports your team in handling the 10% that matters most.
“Do you have rooms available for next weekend?”
“Yes! We have availability. I can help you book a room.”
- Supports your team
- Translated
- Suggested reply
- Grammar checked
- Learns with every interaction
- Pattern Recognised
- Improvement suggestions
- Listens to guests
- Guest: "Late checkout?"
- What time is the check-in?
- And breakfast?
To better understand how it works, think of it as having three layers
the ears and mouth
Chatbot Layer
Aplysia listens in real time, understands intent, and replies instantly in your brand’s tone and language, resolving over 90% of queries independently. It identifies the property a guest is asking about, finds verified answers from your hotel data, and can even guide them to book, upgrade, or explore.
It speaks more than 130 languages – instantly, naturally, and accurately. It’s not scripted. It’s smart.
the helping hands
Console Layer
Behind the scenes, Aplysia supports your team.
Inside the HiJiffy Console, it acts as a co-pilot: translating, polishing tone, checking grammar, and pre-filling booking details. Your agents stay in control, while Aplysia makes their work faster and more consistent. Quicker replies. Less typing. Better communication. That’s how people and AI work together.
the eyes and memory
Insights Layer
While conversations unfold, Aplysia pays attention.
It tracks what guests ask most, how they feel, and where improvements can be made.
Then, it turns that into clear information your team can act on – which information to update, which offers perform best, and how to improve service. Every conversation teaches Aplysia something new. Every lesson helps your hotel deliver better experiences.
Aplysia combines several types of intelligence that work together
Machine Learning
Learns from examples. Recognises patterns in guest requests, detects intent, identifies language, and predicts what kind of answer is needed.
Deep Learning
Understands complex language. Handles long phrases and complex inputs, turning raw text into meaning.
NLP
Identifies tone, sentiment, and context — helping Aplysia respond with empathy and precision.
Retrieval-Augmented Generation
Checks facts before answering. Searches verified hotel documents and uses that data to create accurate, trustworthy replies.
Enjoy a plush king-size or twin beds, soft linens, and a calming atmosphere designed to help you rest deeply.
Large Language Models
Write and refine text naturally. Generate fluent, friendly, and brand-aligned messages in multiple languages.
Thank you for choosing to stay with us!
¡Gracias por haberse hospedado con nosotros!
感谢您选择入住我们的酒店
Guardrails
Prevent off-brand or unsupported information from being shared with guests.
Speech-to-Text
Converts voice into text, allowing Aplysia to process spoken input for voice-based features.
Hello World!
Embeddings
Understand similarity. Help Aplysia recognise when two questions mean the same thing, even if phrased differently.
Data Mining
Analyses patterns across thousands of interactions to uncover trends and improve content, service, and performance over time.
Memory Systems
Keep track of context so conversations flow naturally from one message to the next.
An Intelligence That Evolves
Each generation of Aplysia has made it smarter, more grounded, and more aware of context. Each model brings it closer to what hospitality truly is: understanding people.
aplysia 1
Previous Generation
Handled FAQs – quick, structured answers.
aplysia 2
Previous Generation
Learned to write naturally – accurate and brand-aligned.
aplysia 3
Current Generation
Understands context – grounding every reply in live hotel data and keeping memory.
A System That Works For You Grows With You
Whether you manage one property or many, Aplysia adapts.
Each hotel keeps its unique personality while sharing knowledge across the group.
- New properties are set up quickly.
- Updates are reflected over time through continuous learning.
- Your brand voice stays consistent - wherever guests reach you.
- Scalability that feels simple and personal.
Do you have a heated swimming pool?
Aplysia keeps improving how your hotel speaks, and the experience your guests and your staff have.
It only speaks from verified information and prompts human review when confidence is low.
That's what makes Aplysia a living AI of hospitality.
Guests
- Instant answers, day or night.
- Conversations in their preferred language.
- Helpful, friendly tone that feels human.
Staff
- Less repetition and fewer manual translations.
- Faster, more consistent replies.
- More time to focus on real guest care.
Managers
- Clear visibility on team performance.
- Reliable data to guide improvements.
- Communication that reflects your brand.
- Accuracy, safety and trust:
- Guest conversations create data
- Staff corrections refine responses
- Manager reviews shape strategy
- Human oversight keeps learning aligned
“Do you have rooms available for next weekend?”
“Yes! We have availability. I can help you book a room.”
Want to see our AI in action?
Schedule a call with one of our experts to see how HiJiffy can help boost your revenue and keep your guests happy.
What You Need Before Choosing
Answers to the Most Frequent Questions About HiJiffy
What is Aplysia 3?
Aplysia 3 is HiJiffy’s AI model, built specifically for hospitality. It powers the Guest Communication Platform and handles up to 90% of guest communications across webchat, WhatsApp, email, voice, and OTA native messaging – automatically, accurately, and within your brand guidelines. It’s not a general-purpose chatbot adapted for hotels, but a purpose-built one for the way hotel groups actually communicate with guests.
How much of my guest communication can Aplysia 3 handle automatically?
Up to 90% of guest interactions, across every channel, without a human in the loop. The remaining 10% – the complaints, sensitive requests, and high-stakes moments – are routed to your team pre-prioritised by sentiment and intent, so staff spend their time where it matters most rather than answering the same routine questions all day.
How do I know Aplysia 3 won't give guests the wrong information?
Aplysia 3 is built with anti-hallucination guardrails and brand controls that keep the AI inside what it’s permitted to answer. If it doesn’t have a reliable answer, it won’t invent one. On top of that, per-source reporting shows you exactly where every answer came from – so you’re never running a black-box chatbot and hoping for the best.
How does Aplysia 3 stay on-brand across all my properties?
Your knowledge base propagates updates instantly across every property in the portfolio, so a single change is reflected everywhere at once – no property-by-property re-entry. Combined with brand controls and guardrails, that means consistent tone and accurate answers on every interaction, on every channel, including at 2am when no one on your team is watching.
What visibility do I have into what the AI is doing?
Full visibility. Detailed per-source reporting tells you exactly what the AI answered, where the information came from, and where knowledge gaps exist. You can see what Aplysia 3 is and isn’t permitted to answer, identify where to strengthen your knowledge base, and manage AI performance the same way you’d manage any other part of your operation – with data, not guesswork.
What is Multi-Property Search?
Multi-Property Search lets Aplysia 3 narrow the context to the right property automatically, so a guest always gets accurate, property-specific answers. It also turns every chat into a cross-sell opportunity across your portfolio – surfacing relevant options at other properties when it makes sense, so guest conversations actively support direct revenue. Learn more about the multi-property search.
Which channels does Aplysia 3 support?
Webchat, WhatsApp, email, voice AI, and OTA native messaging – including a fully automated Booking.com Partner Messaging API integration. Coverage spans the full journey, from the moment a guest books through to post-departure, so you’re present on the highest-engagement channels without adding manual work for your team. Browse all available channels.
How does Aplysia 3 support my team on the conversations it doesn't automate?
The 10% of conversations that reach a human are disproportionately high-stakes, so Aplysia 3 makes sure your team is prepared. Real-time sentiment and intent detection surface urgent conversations instantly, while AI-suggested replies, instant translations, and smart team routing mean every agent is ready – regardless of experience level or which shift they’re on.
How is Aplysia 3 different from a standard chatbot?
Standard chatbots rely on rigid FAQ structures that break the moment a guest phrases something unexpectedly, and they require manual updating property by property. Aplysia 3 understands intent, propagates knowledge instantly across your whole portfolio, and operates within enforced brand and accuracy controls. It’s the difference between a scripted bot and a hospitality AI you can actually trust at scale.
Does deploying Aplysia 3 require IT or technical setup?
No. Hospitality workflows exist from day one – no manual configuration, no technical build. HiJiffy is designed to be run by your hotel managers, not IT departments, so your team can deploy Aplysia 3 across the portfolio and start seeing results without waiting on technical resources. Learn more about the setup and support.
Is Aplysia 3 secure and compliant?
Yes. You can review our certificates on a dedicated security and compliance page. Our platform integrates with leading PMS providers, so Aplysia 3 fits into your existing stack while meeting the security and data standards hotel groups require. Guardrails and per-source reporting add a further layer of operational control over what the AI can access and answer.
How does Aplysia 3 help drive direct revenue?
In three ways. Multi-Property Search turns guest conversations into cross-sell opportunities across your portfolio. Reliable automation on the highest-engagement channels – including OTA messaging – creates a pathway to convert OTA guests into direct relationships. And HiJiffy’s campaign tools, powered by the same platform, run full guest-journey campaigns with open rates exceeding 80%. The result: more direct bookings and less OTA dependency, without scaling headcount.