Getting hotel room types and names right isn’t just about dressing up your product page. Clearly identifying a double room versus a twin, using the right terms on booking platforms, and showcasing bedding and amenities properly can directly impact a guest’s choice – and, by extension, your bookings.
In a competitive market where travellers expect clarity, being specific gives you an edge. Plus, organising your room offerings well helps you better segment, personalise, and sell more effectively.
In this article, we’ll break down common hotel room and bed types with practical examples. Plus, we’ll share some straightforward tips (with the help of AI) to highlight these options and sell more upgrades.
Talking about hotel room types should be simple, but it often gets confusing. Between descriptions on booking sites like OTAs, internal team communication, and what guests actually understand, one thing is clear: clarity matters.
Here’s a straightforward guide to the main hotel room types. Use it to brush up on the basics – or even rethink how you categorise your offerings. Clear room descriptions mean less confusion for your team and happier, better-informed guests.
Let’s start with the most classic options. A single room is a room designed for one person, typically featuring a single bed (although a double bed may also be available). A double room, on the other hand, is for two people, with either a double bed or a queen-size bed.
And what about a twin room? Simply a room with two separate single beds, it is perfect for colleagues or friends travelling together, but still too often poorly identified in booking systems.
Let’s move up a level. When a guest books a suite, they expect space, a lounge area, and sometimes even a bathtub with a view. The junior suite is a bit of an in-between: larger than a standard room, often with a lounge area, but without the distinct separation of spaces.
If you offer an apartment, it’s a completely different promise – more independence, a kitchen, and sometimes multiple bedrooms. Once again, clearly defining these room types is essential to avoid unpleasant surprises upon arrival.
Some room categories cater to very specific requirements. For example, a family room must be designed for practicality: a double bed + single beds, a baby cot, smart storage… It shouldn’t just be “bigger”; it needs to be functional.
Connecting rooms (with a door between two rooms) are ideal for families with teenagers or for groups. Often underutilised, they can make a real difference when choosing a hotel.
And of course, accessible rooms (for people with reduced mobility) must be thoughtfully designed. It’s not just about compliance; it’s an opportunity to show that your establishment is inclusive and welcoming to all.
Before diving into the details of bedding, here’s a clear summary of the main types of hotel rooms. A good reminder to ensure your classifications are up-to-date and aligned with guest expectations!
| Hotel room type | Description |
| Single room | For one person, usually with a single bed (sometimes a double bed). |
| Double room | For two people, with a double bed (queen or king size). |
| Twin room | For two people, with two separate single beds. |
| Triple room | For three people, often a double bed + a single bed or three single beds. |
| Suite | High-end, with separate spaces (bedroom, living room, sometimes kitchen). |
| Junior suite | Between a standard room and a suite, with a sitting area but no clear separation. |
| Apartament | Space equipped for a self-contained stay (kitchen, living room, several bedrooms). |
| Family room | Designed for families, with multiple sleeping arrangements and suitable amenities. |
| Connecting room | Two rooms connected by a door, ideal for families or groups. |
| Accessible room | Suitable for people with reduced mobility, compliant with accessibility standards. |
Single, double, queen, king – each bed type sends a message about your hotel’s positioning. A single bed says practical and budget-friendly. A double bed is standard, reliable, and versatile. With a queen-size bed, comfort starts to shine through. And a king-size bed? That’s luxury at its finest, letting guests know you value their relaxation above all else. The type of bed you offer ties directly to your hotel’s market positioning, whether you’re budget, mid-range, or premium. Use it as a selling point – it’s one more way to stand out.
Guests notice the details: Is the mattress too soft? Too firm? Are the pillows comfortable or stiff? These small factors can make or break their sleep – and their experience. A great bed leads to great sleep, which directly impacts guest satisfaction and their overall impression of your hotel.
The bottom line: never overlook the power of a well-chosen bed. Even if everything else in the stay is perfect, a bad night’s sleep can undo it all. Invest in the right beds, and you’re investing in happier guests and better reviews.
Hotel bedding isn’t just about comfort – it’s a reflection of your hotel’s quality. From sheets and mattresses to headboards and finishes, every detail sends a message to your guests: “We’ve thought of everything for you.”
Investing in high-quality bedding is an investment in your hotel’s reputation. It directly impacts guest reviews, loyalty, and return rates. When your guests feel cared for, they’ll remember – and so will your bottom line.
Deciding on the right room types for your hotel can be tricky. Too many options confuse guests, while too few might limit your bookings. So, how do you strike the perfect balance? Let’s break it down.
Who stays at your hotel the most? And who do you want to attract more? Tailoring your room options to your audience is key.
The goal is simple: match your room types to the needs of your guests. A standard, one-size-fits-all offering won’t excite anyone. Tailored options, on the other hand, can boost satisfaction – and your revenue.
Your hotel’s offering doesn’t have to stay the same all year. Near an exhibition or convention centre? Adjust during trade shows by promoting your twin or business rooms. Located in a seaside area? Focus on family rooms or packages for longer stays during the summer. The rooms themselves stay the same, but how you present, name, and price them can shift with the seasons and events.
Creating too many room categories (e.g., standard A, standard B, standard plus, premium deluxe…) might fill a few beds but can confuse your guests and damage your brand’s image. A clear, simple structure works best – think 3–4 well-differentiated categories rather than 9 that overlap.
And here’s a key tip: make sure what you promote on your website, OTAs, or social media matches what guests actually get at check-in. Nobody likes surprises at the front desk!
Pop-ups on booking sites are nothing new, but HiJiffy takes them to the next level with smart, targeted widget campaigns that deliver real results.
Take Hôtel l’Élysée Val d’Europe, for example. They used HiJiffy campaigns to drive bookings during key seasons like spring and summer 2024. The impact? 3.5 times more bookings and 4 times more revenue during the campaign periods.
How did they do it? Simple: well-placed pop-ups that show visitors a clear, attractive offer the moment they land on the website. It’s a straightforward, effective way to turn site visitors into paying guests.
But why stop at seasonal promotions? These widget campaigns are also perfect for highlighting room upgrades. For instance, you can set up a campaign that automatically offers a suite or family room to a traveller browsing a standard room on your site or starting a reservation via the chatbot. All of this, of course, while staying true to your tone and brand image.
Additionally, you can add photos and carousels directly in the chatbot so the guests can instantly see the difference and understand why upgrading is worth it.
Here are two simple templates you can tweak for your next campaign:
“Need more room to stretch out? Upgrade to a suite today and save 20%. Offer ends tonight!”
“Travelling with family? Upgrade to our family room with just one click and enjoy extra space and comfort.”
Automated WhatsApp campaigns are a smart way to connect with guests, and the Breton hotel La Butte shows how effective they can be. By automatically messaging guests before their arrival, the hotel has an opportunity to promote additional services like their restaurant, spa, or activities—and it’s working.
With open rates nearing 93% and click-through rates as high as 18%, these campaigns outperform traditional email marketing, driving more service bookings. Plus, they create a direct, personal connection with the guest—something emails often miss.
And it’s not just about selling spa treatments or dinner reservations. For example, you can use WhatsApp messages to offer room upgrades, even after a booking. Picture this: a guest books a room and immediately receives a warm thank-you message along with an exclusive suite upgrade offer. A few clicks later, they’re all set for an even better stay.
Naming your room types might seem like a small detail, but it’s a smart way to boost sales. Clear and well-structured options make booking simpler for guests, reduce confusion, and help you maximise revenue.
With tools like HiJiffy’s AI-powered widgets or automated WhatsApp campaigns, offering upgrades at the right moment becomes quick and easy.
The result? More bookings, more upgrades, and happier guests – all while saving your team time and effort.
Discover how to easily set up WhatsApp and widget campaigns in your hotel with HiJiffy. Book your personalised demo now!
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Funding:
This project received funding from the European Union Horizon 2020 research and innovation program under Grant Contract No. 782509.
