Hotel Promotional Messaging
Automated, contactless and personalised
HiJiffy’s Hotel Virtual Concierge is available 24/7 from the pre-stay stage until the guests’ departure. Engage with your upcoming visitors before their arrival, provide online check-in and check-out services and offer in-stay upselling opportunities to personalise your guests’ trip.
The power of Promotional Messaging for Hotels
Connect with guest anytime, anywhere
Maximise your upselling opportunities
Hoteliers can use the direct contact opportunity to make the most out of previously recorded guests’ preferences to offer exclusive and personalised services.
Automate your check-in and check-out just at your guest’s fingertips
Customers are one click away from personalising their stay even before their arrival. At the same time, hotels can retrieve all this data directly in their PMS to improve customer experience.
How would it look like for you?
Let us show you.
Virtual Concierge Features
AI-powered concierge agent
An artificially intelligent virtual concierge assists guests with pre-stay, in-stay and post-stay requests.
Room upgrade messages
Suggest personalised room upgrade opportunities during the pre-arrival stage.
Integrate your PMS to offer pre-check-in forms to your upcoming guests and minimise time spent at the reception.
Upsell and cross-sell campaigns
Send automated messages to communicate personalised upselling and cross-selling campaigns.
AI specialised in hospitality FAQs
Over 200 hospitality-specific FAQ topics available for hotels to train the chatbot, and the possibility of adding custom FAQs according to your needs.
Automated WhatsApp messages
Automate and trigger messages on your hotel’s WhatsApp channel throughout your guests’ journey, such as check-in/check-out campaigns, feedback campaigns, and more.
Custom team notifications
Set rules for notifying the right teams for specific requests.
Guest reviews and satisfaction surveys
Send guest satisfaction surveys during and at the end of the stay and obtain reviews for internal monitoring or external platforms like TripAdvisor or Google.
Customised campaigns for a target audience
Trigger campaigns for guests matching specific rate plans or profile (e.g. families, couples), subject to availability.
CSAT score metrics
Collect and access guests’ feedback to evaluate the performance of the chatbot and individual human agents.
Hotel Promotional Messaging: FAQs
In a nutshell, hotel promotional messaging relies on reaching guests with upselling opportunities through text messages sent directly to their phones. However, the potential to use automated SMS campaigns is much greater. Most people carry their phones with them at all times and keep an eye on notifications. In terms of open rates, the average for SMS marketing campaigns is 98%, compared to just 20% for email campaigns. This may be due to text messages being perceived as a more personal channel to receive messages.
Taking the statistics into consideration, SMS is a valuable channel for hotel promotional messaging, especially if combined with personalised offers tailored to have the most appeal to individual guests. To achieve the latter, hoteliers take advantage of conversational AI solutions that can create and deliver such offers at the right time.
Building on the great open rate and response rate of text campaigns, getting the right message through is the crucial step towards success. Let’s take a closer look at HiJiffy’s hotel promotional messaging system powered by AI specialised in hospitality. How does it work exactly?
- The hotel’s existing mobile phone numbers can be used to enable the automated promotional messaging service. Even a landline number can be used, as there is an option to reroute calls to the landline while managing text messages in our service platform.
- All promotional messaging can be easily managed in HiJiffy’s Console – an all-in-one platform to keep track of guest communications, as well as access exclusive dashboards and reports.
- Thanks to our AI being trained specifically in the hospitality industry, most requests can be processed and resolved automatically. Some messages may require a human’s agent involvement and the Console’s inbox smart features, such as sentiment analysis and conversations prioritisation, make it easier for staff to decide which messages to answer first.
HiJiffy’s guest communications solutions are focused on boosting guest satisfaction and increasing revenue through automation at the key stages of the guest journey.
Here are some examples of benefits that you can see after implementing hotel promotional messaging, powered by HiJiffy’s AI:
Decreased customer calls volume
With an average guest request automation over 85%, HiJiffy’s conversational AI handles most of the incoming messages. Consequently, as guests have their questions answered – or even complete bookings guided by our Booking Assistant – they will have no need to call the hotel reception or reservation team. Considering staff shortages in the industry, it is good news as you will need fewer people to effectively process customer requests.
The right message at the right time
HiJiffy’s guest communications platform can be used to create and send hotel promotional messaging campaigns, such as room upgrades, restaurant promotions, extra service bookings, etc. Personalised, attractive offers at the most suitable stage of the guest journey will translate to increased revenue.
Integrations with guests’ favourite messaging apps
Talk to your guests on their preferred communication channels – HiJiffy’s solutions integrate easily with WhatsApp, WeChat, Facebook Messenger, Line, Google My Business and more.
Our platform is designed to be easy to use – the goal is to make the hoteliers’ jobs easier by offering intuitive dashboards, insightful reports and a clear overview of conversations. HiJiffy’s Customer Success Team provides a fantastic training session as part of the onboarding process, and continuous support throughout the subscription.
Customer care centralised
Whatever the need of the customer is, everything can be communicated to the hotel using HiJiffy’s messaging software. From guest’s booking confirmation, to welcome message upon arrival, to room service order confirmations, and any relevant notifications that can impact the guest experience and guest satisfaction.
Guest feedback is the most valuable insight that a hotel can get to improve its services. HiJiffy’s promotional messaging software can also be used to ask guests for their opinions and prompt review generation. This helps in enhancing the overall outlook of the hotel.