April 8, 2024

HiJiffy launches hyper-personalised guest messaging based on real-time PMS updates

Imagine sending a welcome message right when a guest checks in, offering a special dinner deal as they’re settling into their room, or a quick checkout reminder the night before they leave. This is what HiJiffy is proposing, using WhatsApp or SMS. 

By leveraging API integration with the hotels’ Property Management Systems (PMS), it is now possible to turn each guest’s actions, like completing a booking or checking into the hotel, into a communication trigger.

“This was the missing element to unlock hyper-personalised and fully automated communication. And the best part is, the way we’ve designed it, the implementation will be effortless for the hotels,” states José Mendonça, HiJiffy’s CTO.

Real time pms based communications hijiffy launches hyper-personalised guest messaging based on real-time pms updates

More upselling, less manual work

Opening up new opportunities to boost ancillary revenue, this technology allows hotels to act upon guests’ immediate needs, offering them personalised options that enhance their stay exactly at the right time. 

“By maximising the power of real-time synchronisation with the PMS, hotels will be able to deliver targeted upsell offers and services exactly when guests are most receptive, significantly increasing their conversion rates,” underlines Mendonça.

The new smart feature aims as well to improve the hotels’ operational efficiency, by reducing the need for manual tracking and communication, allowing staff to focus on high-value interactions and operational excellence.

Apart from upselling, this technology opens the door to a fully digitalised guest journey by leveraging additional integrations available through HiJiffy, namely for online check-in and check-out and reviews collection.

“Some simple but powerful examples are: on the day prior to arrival, guests can receive a message pushing for the digital check-in. Upon completing that process, they can receive the digital key to their room. In the morning before their departure, a message offering express digital check-out can be triggered. Once the check-out is done, a campaign for review collection can be sent,”
explains HiJiffy’s CTO.

It also positively impacts the guest experience by ensuring guests feel recognised and valued with instant, relevant communication throughout their stay.

Already compatible with the most popular PMS 

Requiring minimal setup from the hotel’s side, real-time connections are already compatible with some of the most popular PMS, like Mews, Cloudbeds or Apaleo.

Additional PMS will be made compatible in the upcoming months.

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