All cards are on the table. What's your pick?
All cards are on the table. What's your pick?
Has this year flown by for you too? At HiJiffy, it was a fast-paced year, but as 2025 comes to a close, we are taking a short pause to recap and reflect on the milestones that shaped another transformative year. From major product breakthroughs and strategic integrations to new educational content formats, expanding teams, and strengthening our presence across the global hospitality landscape. This year has been about building deeper connections: between technology and people, between hotels and their guests, and within our own teams.
To every hotelier, partner, and colleague who has been part of this journey: thank you. Let’s look back at what we achieved together in 2025!
In 2025, we introduced Aplysia 3, the most advanced version of our conversational AI to date. This new type of hotel chatbot redefines what intelligent automation means in hospitality:
Aplysia 3 sets the foundation for the next chapter of technology supporting – and enhancing – guest communications. More reliable, more flexible, and more intuitive than ever.
We also launched the Campaigns Manager, empowering hoteliers to create automated, PMS-triggered WhatsApp messages. From upselling room upgrades to reducing operational workload with pre-arrival or in-stay messages, Campaigns Manager gives teams even more control over:
This has become one of our most widely adopted tools, helping hotels drive revenue and streamline operations with minimal manual intervention.
Our expanded hotel tech ecosystem grew further with the Expedia Group integration, enabling hotels to centralise guest messages from Expedia directly into the HiJiffy Console. This means fewer tabs, fewer delays, and a smoother service experience for staff and guests alike.
In addition to upgrading some of the existing 100+ integrations, we launched over 10 new ones, including Mews Check-In, Apaleo, Checkfront, RoomRaccoon, Beds24, Conttessa, Hotelizer, Cendyn, AlojaPro, Nor1, Unifocus, and more!
This year we introduced a click-by-click interactive product tour – a guided experience that walks you through the guest journey, showing both the guest and staff perspectives.
At their own pace, hoteliers can explore how:
This new format quickly became one of our most engaged-with resources and you can explore it yourself.
We published a landmark white paper exploring one of the industry’s most relevant questions: How to balance AI and human touch in hospitality?
The report combines insights from millions of guest messages, feedback from hotel staff, and perspectives from industry partners to illuminate how AI can support – not replace – the human touch.
To help hoteliers better understand how HiJiffy works, we launched a new series of concise, upbeat explainer videos covering topics such as:
Designed to deliver clarity in just a few minutes, these videos quickly became go-to resources for both prospective and existing clients. Browse the video library or take a look at a sample one below:
Towards the end of the year, we brought something new to LinkedIn: Virtual Coffees, a series where Tiago Araújo, HiJiffy’s CEO and Co-Founder, sits down with inspiring voices in the hospitality industry.
Our first episodes featured:
More conversations are already in the pipeline for 2026.
From niche trends like astrotourism to deep dives into hospitality technology and guest expectations, our blog continued to grow as a trusted learning hub for hoteliers worldwide.
This year, we partnered with hotel brands worldwide to document their success with HiJiffy, including: KING’s Hotels, GHT Hotels, Paradise Resort, Lub d and more. These stories highlight measurable improvements in operational efficiency, guest satisfaction, and revenue generation across different regions and property types.
2025 was one of our most active years on the road. We met thousands of hoteliers, partners, and industry peers at leading events across Europe, the UK, and the United States, including:
These events continue to be essential for listening, exchanging ideas, and staying close to the hospitality community.
Our team grew by 27%, welcoming 18 new hires across multiple departments. Each addition brought new energy, new expertise, and new perspectives to strengthen our mission. Check our current job openings.
This year, we celebrated six maternity leave returns, each managed as a full onboarding process to ensure a smooth and supportive reintegration. Several more are planned for 2026.
Even through HiJiffy is a remote-first company, we nurtured face-to-face collaboration and strengthen our bonds during in-person meetings:
As our team and operations grow, we expanded our physical footprint with new office spaces in Porto and Barcelona, strengthening our hubs for collaboration and innovation.
Our community is also growing in a digital space. This year we surpassed 10k followers on LinkedIn and welcomed many new subscribers to our newsletter – thank you for following our journey, sharing our content, and contributing to the discussions that shape our industry.
2025 has been a year of building – stronger technology, richer content, new partnerships, and deeper relationships with hoteliers worldwide. As we enter 2026, we remain focused on delivering guest communication solutions that simplify hotel operations, improve guest experiences, and drive revenue growth.
Thank you for being part of this journey.
We cannot wait to show you what’s next.
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Funding:
This project received funding from the European Union Horizon 2020 research and innovation program under Grant Contract No. 782509.
