Hotel Upselling Software



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Bahia Principe
Sun Syam

The power of Hotel Upselling Software


Personalised automation tools to relieve teams from repetitive tasks and increase guest satisfaction

All-in-one Communication

Centralised inbox for all communication channels

Metrics & Reports

Knowledge base centre to retrieve guest data and feedback

Increase sales

Management tools to optimise your selling opportunities

Hotel Upselling Software: FAQs

What is Upsell in the hospitality industry?

Upselling hotels can be easily defined as providing more expensive products and services customized personally for a guest's needs and, in turn, increasing sales and overall brand growth.

So let's say a couple books a hotel room, providing them with romantic dinner packages or maybe a discount on a couple activity. Upselling in hotels may include upgrading rooms or adding extra services according to the customer's needs.

Upselling techniques in hotels: Traditional vs Automated way

  • Traditional upselling

Traditional hotel upselling is the method that was primarily followed at the start of this trend. This mainly includes the desk section of the hotel. Here are the services that could be provided and upgraded at a reasonable price via the front-desk staff hoping to get that extra revenue. Unfortunately, this method failed miserably due to many reasons. 

One of them is the staff's unwillingness or their inefficiency to understand what kind of services or add-ons would be best suited. It could even be the customers' unwillingness to stand at the desk and book upgrades after a long tiring day. Whatever the reasons were, the traditional upselling method couldn't be used or trusted for that long.

  • Automated or software-based upselling

With the boom in technology and many other advances in the field, technology has also impacted the hotel industry. Aside from the pandemic, hotel and vacation rental owners and managers face many challenges in achieving profitability, including fierce competition, increased reliance on online travel agencies, and increased guest expectations. They offer a variety of hotel distribution options, but their commissions can be as high as 30%, digging into sales. 

Needless to say, it rarely covers touchpoints such as room upgrades and complimentary services. The automated or software-based hotel upselling includes providing the services and add-ons right after the customer books their rooms or stays and provides them with specially-catered add-ons and services. This ensures that the customer can easily access them, and since they are already booking a room, they might as well consider these offers.

What are the benefits of using a Hotel upselling software

Using a hotel upselling software can benefit hotels greatly, as it allows them to sell more services to their customers while keeping them happy with the customized suggestions. Given below are some of these advantages:

  • Increased probability of taking up the offer

When services are provided and offered right at the moment when the customer is still on the site, the chances of them choosing or viewing them increases highly because the customers were there and probably thinking about it already. So it's like providing what they were thinking right on the spot.

  • Time-efficient

On-site, services are comfortable because the customers don't have to be physically present or take out time from their schedule for the same. This equally saves time for both the customers as well the management who would like to be prepared beforehand for it.

  • Personalized and customized services

The software also sends personalized messages and offers them to customers based on their very specific needs. Personal upsell allows guests to customize the experience, but it is not a scalable approach that can be used by all guests. You can extend your upsell offer to more travelers by letting the upsell tool outreach instead. This will allow more guests to check out ancillary services and choose one that suits their needs. 

In many upselling programs, segmentation can be used to further personalize. The system uses guest data from PMS to determine the best pitching offer. Moreover, it allows the customers to remember the brand with regular updates and offers, and thus, they are more likely to avail the services again.

However, the management needs to be decisive on how frequently these ads or pop-ups appear so that the website or emails don't look stuffy.

How to build the right strategy for upselling in the hospitality industry?

While we may know the benefits of the whole process and the method involved, achieving the right strategy can be difficult, so it is better to understand how to do that. When hotels use the right upselling ideas, the revenue and sales gains increase manifold. So, if you are planning to start upselling in your hotel, here's how to make the most of your efforts:

  • The right audience

Knowing your potential customer base is an important step in the upselling process. Providing upgrades to the wrong guest can adversely affect the experience. Therefore, before developing your strategy, define a customer category that is a good target for your strategy. Next, focus on educating your group of workers for front-table upselling in hotels to reap the benefits.

  • Coordination of online and offline

Ensure that all the participants of your establishment are on the same page. Training each customer-centric staff member to identify upselling opportunities, and treat visitors with the proper tone at the proper time, can be a key advantage.

  • Subtle promotion is the key

Aggressive marketing contrasts with a more passive format that aims to build relationships over time by raising brand awareness and providing prospects with the content and information they are looking for. 

  • Extra activities

Add-on activities allow you to extend your hotel's reach by partnering with local businesses that offer these activities, such as a city tour, a boat tour on the local river, a day spa package, and other services that portray the charm of your city. Such partnerships will boost your bottom line. It also makes guests happier because they don't have to book entertainment on multiple platforms. In addition, your upselling system integrates well with your target partners, as different companies use different software tools.

What is HiJiffy’s solution to maximize your upsell opportunities?

Hotels can increase upsell revenue through HiJiffy's virtual concierge, which assists your guests before, during, and after their stay. 

With its automated process and 24/7 availability, the software can help maximize your upselling opportunities. That's why we are here to help. Contact us for more details today.

Why HiJiffy?

Check what over 1,600 hotels are saying

Bahia Principe Hotels & Resorts

HiJiffy has been the solution to be able to continue delivering unique experiences to our guests through these challenging times. We were able to automate repetitive tasks and help our in-house team to focus on what's most important for us, our guests. Today HiJiffy is helping us to increase our bookings and exceed our guest's satisfaction.

Roberto Martin
Digital Guest Experience Manager

Baobab Suites

At Baobab Suites we are committed to delivering an elevated guest experience from the booking stage to the guest departure and beyond. With HiJiffy's assistance, we are able to retrieve valuable data and automate tasks allowing us to focus on providing personalized service to all our guests. By analyzing guests requests, patterns and trends we are able to have a better performance, and thanks to HiJiffy we have more control over this data.

Eva Bascones
Sales Director

Finn Lough

Delivering instant responses to our guests while maintaining a personal and individual approach has been critical to step up our customer care. with HiJiffy's personalizable chatbot we are able to get closer to our guests and to improve our overall hospitality service.

Michael Beare

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HiJiffy is integrated with the top players within the industry to provide hoteliers the best tools to elevate their guest's experience fast and easy.

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