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Oaky by Plusgrade is a hyper-personalized upselling software helping hotels to boost revenue through enhanced guest experience and branding. Oaky by Plusgrade takes upselling services and upgrades to the next level by enabling hoteliers to maximize benefits coming from using segmentation, personalization, dynamic pricing, and more. Recognized as the Best Upselling Software by Hotel Tech Report for five consecutive years, Oaky by Plusgrade has gained the trust of innovative hotels, hotel groups, and chains worldwide. In 2025, Oaky was acquired by Plusgrade, a global leader in ancillary revenue solutions. Together, they help hotels around the world drive more revenue and deliver elevated guest experiences.
This powerful integration enables hoteliers to create upselling campaigns in HiJiffy and connect them with Oaky by Plusgrade. Thanks to this combination of AI-powered automation with personalization, guests can access a selection of relevant and tailored offers on their favorite messaging channels.
Both hoteliers and travelers benefit from this integration. Guests get to enjoy a more personalized stay as they can effortlessly book upgrades, services, and add-ons that matter to them. Being able to do this via their preferred messenger app, makes the process easier and more convenient for them. Combined with HiJiffy’s conversational marketing approach, this increases traveler engagement and consequently boosts conversion rates and revenue for hotels.

“The team at Oaky by Plusgrade shares our dedication to create an outstanding guest experience through personalization. The integration with HiJiffy takes things a step further by using our Guest Communications Hub to make the upselling process even smoother for travelers.” said Tiago Araújo, CEO of HiJiffy.