Are hotel guests actually using room service apps?

Why do so many hotel service apps go unused by guests?

When was the last time you downloaded an app just because your supermarket told you to? Probably not often – and that’s exactly the challenge many hotel room service apps face. Guests want quick, hassle-free service, not extra steps that slow them down.

A 2020 study found that 61% of Germans used mobile apps while travelling. That’s a big number, but here’s the catch – many travellers still avoid downloading certain apps if it feels like too much hassle.

For many guests, downloading another app is a nuisance. Whether it’s dealing with compatibility problems, running out of storage, or just not wanting another app cluttering their phone, these frustrations often cause them to give up before they even begin.

What’s the answer to this situation? Digital services that are ready to use instantly, with no app downloads required. A simple, user-friendly setup means more guests will use them, leaving everyone happier.

How a modern hotel service app can make a difference

Hotel service apps or room service apps are changing the way guests interact with hotels, making it easier for travellers to enjoy their stay. With just a few taps, guests can order room service, find hotel information, or send special requests straight to the staff. It’s fast, convenient, and keeps everything in one place.

For hotel teams, these apps streamline communication, cut down on reception desk inquiries, and help staff respond quickly to guest needs. It’s a win-win: happier guests and a more efficient team.

However, you can offer hotelier services to your guests without a dedicated app. QR codes or direct links can take users straight to the services they need is simple, effective, and perhaps perceived as less intrusive than an app on their phone.

What hotel service app features actually matter

Not every feature in a hotel room service app is worth including – sometimes, less really is more. A reliable hotel app should focus on these essential features:

• Intuitive interface: Guests want to instantly understand how to use services.
  
  
• Integration with existing systems: Seamless connection to PMS, maintenance, and other in-house hotel systems is a must.
  
  
• Simple and focused design: Unnecessary features can be off-putting – highlight what really matters.
  
  
• Security and data protection: Protecting guest data is non-negotiable. Sensitive information should always be handled with care and kept secure to maintain trust and privacy.
  
  

Virtual room tours and branded games might look flashy, but they rarely add real value. Instead, focus on features that genuinely bring value to your guests and make your team’s operations easier.

What are the alternatives to hotel service apps?

Choosing the right hotel service app comes down to a few important decisions. One of the main ones? Deciding between web-based and native service apps.

Web-based apps have some clear perks: they work on any device, don’t need constant updates, and can be accessed straight from a browser. This makes it easier for guests to use while also saving your team time and money on upkeep.

Native apps provide better performance and integrate well with hardware, but they come with higher costs, need regular updates, and rely on guests downloading them first. This extra step can often mean the app gets used less frequently.

A browser-based solution is often the smarter choice for giving guests simple, hassle-free access without extra technical steps or high costs. Guests appreciate a quick, intuitive room service app, making them more likely to return – no need for an additional hotel app to get the job done.

HiJiffy: The smart hotel app that adapts to your guests

HiJiffy improves the experience for both hotel guests and hotel staff thanks to its simple, effective Guest Communications Hub which can be accessed without any downloads. HiJiffy’s own AI, Aplysia, handles communication in over 130 languages, making it perfect for international travellers.

For hotel managers, HiJiffy streamlines daily tasks like bookings and room service requests, helping you stay on top of operations without stress. By simplifying processes, hotel teams can focus on delivering great service while keeping everything running smoothly behind the scenes. It’s smart, efficient, and designed to make your day-to-day easier. Hotels also see a boost in revenue through upselling and more direct bookings.

Smarter service, less hassle – the hotel service app you’ve been waiting for

Modern travellers expect convenience. They’re looking for straightforward digital solutions that make their stay smoother and stress-free.

With HiJiffy, you get double the value:

• For guests: Quick and easy services accessible directly via smartphones, with no need for downloads.
  
  
• For hotels: Fewer manual tasks, increased efficiency, and improved guest loyalty.
  
  

HiJiffy helps you simplify and improve guest communication through digital solutions. Ready to make your hotel operations more efficient and provide better service? Give HiJiffy a try today.