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Integration between MARA Solutions and HiJiffy

Description

The integration between HiJiffy and MARA Solutions connects MARA’s AI-powered reputation management platform directly to HiJiffy’s guest communication tools. Hotels using HiJiffy can automatically send personalised guest feedback surveys via WhatsApp at the most relevant moments of the stay – during the visit or at departure – delivering each guest a unique MARA survey link without any manual work from hotel staff. The connection works through HiJiffy’s Campaigns Manager, which triggers the survey message based on reservation events, with optional reservation ID tracking for deeper insight.

Integration Details

Support

DETAILED FEATURES AND BENEFITS

Benefits

Automated survey delivery at the right moment

HiJiffy triggers a personalised WhatsApp message to guests during their stay or at departure, including their unique MARA survey link. No manual sending is required – every eligible guest receives the survey automatically at the right point in the guest journey.

Real-time reputation management

Guest feedback collected through MARA is available instantly in the MARA dashboard, enabling hotel teams to identify issues during the stay and respond before guests check out. This proactive approach reduces the likelihood of negative public reviews and supports higher satisfaction scores.

Optional reservation tracking for deeper insights

When a PMS integration is in place, HiJiffy can append the reservation ID as a URL parameter to each survey link. This ties every piece of feedback directly to a specific reservation, enabling more granular reporting and follow-up in MARA.

No technical complexity

The setup requires no API development. The hotel's MARA survey URL is configured once inside HiJiffy's Campaigns Manager, and the campaign runs automatically from that point forward. For properties with PMS data available, the reservation ID parameter can be added with a single configuration change.

Works alongside existing HiJiffy campaigns

The MARA survey campaign integrates naturally into the full HiJiffy guest journey flow, running alongside Pre-stay, in-stay and post-stay communications without additional configuration effort.

Guests Benefits

Feedback in the channel they already use

Guests receive the survey request directly via WhatsApp – a familiar, convenient channel – rather than through a post-stay email they may never open. The low-friction format makes it easy to share feedback in the moment.

A quick and personal experience

Each guest receives a message personalised to their stay, with a single tap leading them to the MARA survey form. No registration, no lengthy forms, no switching channels.

Their feedback drives immediate improvement

Because feedback is received in real time during the stay, hotel teams can act on it before departure. Guests who share a concern are more likely to see it addressed before they leave.

How the Integration works?

A guest checks in at the hotel. The reservation is confirmed in the property management system (PMS).
HiJiffy’s Campaigns Manager detects the relevant reservation event – either an in-stay trigger or a departure trigger, depending on how the campaign is configured.
HiJiffy sends the guest a personalised WhatsApp message containing their unique MARA survey link.
If the hotel’s PMS is connected to HiJiffy, the reservation ID is automatically appended to the survey URL as a parameter (e.g. ?reservation_id={{reservation_id}}), linking the response directly to the guest’s booking in MARA.
The guest taps the link and completes the MARA survey. Feedback is captured in real time in the MARA dashboard, where hotel teams can monitor results and take action.

About MARA Solutions

MARA Solutions is an AI-powered reputation management platform built for the hospitality industry. Its tools help hotels collect, analyse and act on guest feedback efficiently, with AI-assisted review responses and real-time satisfaction monitoring. MARA serves hotels across Europe and beyond, giving properties concrete input they can act on to improve their online reputation and guest experience. The integration with HiJiffy is available to any hotel using both platforms.

Want to know more? Contact our expert

Request a demo and find how you can boost revenue and guest satisfaction with HiJiffy.

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} .has-vivid-cyan-blue-background-color { background-color: var(--wp--preset--color--vivid-cyan-blue) !important; } .has-vivid-purple-background-color { background-color: var(--wp--preset--color--vivid-purple) !important; } .has-purple-background-color { background-color: var(--wp--preset--color--purple) !important; } .has-light-purple-background-color { background-color: var(--wp--preset--color--light-purple) !important; } .has-black-border-color { border-color: var(--wp--preset--color--black) !important; } .has-cyan-bluish-gray-border-color { border-color: var(--wp--preset--color--cyan-bluish-gray) !important; } .has-white-border-color { border-color: var(--wp--preset--color--white) !important; } .has-pale-pink-border-color { border-color: var(--wp--preset--color--pale-pink) !important; } .has-vivid-red-border-color { border-color: var(--wp--preset--color--vivid-red) !important; } .has-luminous-vivid-orange-border-color { border-color: var(--wp--preset--color--luminous-vivid-orange) !important; } .has-luminous-vivid-amber-border-color { border-color: var(--wp--preset--color--luminous-vivid-amber) !important; } .has-light-green-cyan-border-color { border-color: var(--wp--preset--color--light-green-cyan) !important; } .has-vivid-green-cyan-border-color { border-color: var(--wp--preset--color--vivid-green-cyan) !important; } .has-pale-cyan-blue-border-color { border-color: var(--wp--preset--color--pale-cyan-blue) !important; } .has-vivid-cyan-blue-border-color { border-color: var(--wp--preset--color--vivid-cyan-blue) !important; } .has-vivid-purple-border-color { border-color: var(--wp--preset--color--vivid-purple) !important; } .has-purple-border-color { border-color: var(--wp--preset--color--purple) !important; } .has-light-purple-border-color { border-color: var(--wp--preset--color--light-purple) !important; } .has-vivid-cyan-blue-to-vivid-purple-gradient-background { background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important; } .has-light-green-cyan-to-vivid-green-cyan-gradient-background { background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important; } .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background { background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important; } .has-luminous-vivid-orange-to-vivid-red-gradient-background { background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important; } .has-very-light-gray-to-cyan-bluish-gray-gradient-background { background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important; } .has-cool-to-warm-spectrum-gradient-background { background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important; } .has-blush-light-purple-gradient-background { background: var(--wp--preset--gradient--blush-light-purple) !important; } .has-blush-bordeaux-gradient-background { background: var(--wp--preset--gradient--blush-bordeaux) !important; } .has-luminous-dusk-gradient-background { background: var(--wp--preset--gradient--luminous-dusk) !important; } .has-pale-ocean-gradient-background { background: var(--wp--preset--gradient--pale-ocean) !important; } .has-electric-grass-gradient-background { background: var(--wp--preset--gradient--electric-grass) !important; } .has-midnight-gradient-background { background: var(--wp--preset--gradient--midnight) !important; } .has-small-font-size { font-size: var(--wp--preset--font-size--small) !important; } .has-medium-font-size { font-size: var(--wp--preset--font-size--medium) !important; } .has-large-font-size { font-size: var(--wp--preset--font-size--large) !important; } .has-x-large-font-size { font-size: var(--wp--preset--font-size--x-large) !important; }