What is Aplysia?
Aplysia is HiJiffy’s proprietary artificial intelligence (AI) developed in-house by a dedicated expert team. Our AI constantly evolves by incorporating the latest advancements in the field, such as generative AI (like GPT-4), sentiment analysis or voice assistance.
All those technologies are carefully selected, combined and optimised further to ensure HiJiffy is the best solution specifically for hotels.
Trained in over 200 hospitality-related topics, Aplysia has a self-learning capability, meaning it improves with every conversation. By having Aplysia powering our Guest Communications Hub, we ensure hoteliers who choose our solution are at the forefront of innovation in the industry.
Latest developments
Generative AI
A combination of several large language models (LLM) and generative AI models (like GPT-4) are used to create answers to frequently asked questions while being monitored by rigorous in-house technology to ensure focus and prevent “AI hallucinations.”
AI Text Refinement
Using large language models (LLM) to generate improved content based on learned patterns and data. With a simple click, Console users can translate, expand, shorten, rewrite, change tone and check the grammar of their messages before responding, increasing efficiency and time-saving.
Guest communications
made easy
Languages
130+
Integrations
50+
CSAT
80%
Automation rate
85%
METRICS
Automatically resolving 9 in 10 guest queries, Aplysia reduces the workload for your teams while keeping your guests happy.
Our technology
Self-learning
NLP
Our natural language processing (NLP) model is capable of independent learning. It accelerates the training and automatic testing of all reported information, resulting in an increase in predictive accuracy.
Generative AI
A combination of several large language models (LLM) and generative AI models (like GPT-4) are used to create answers to frequently asked questions while being monitored by rigorous in-house technology to ensure focus and prevent “AI hallucinations.”
AI Text Refinement
Using large language models (LLM) to generate improved content based on learned patterns and data. With a simple click, Console users can translate, expand, shorten, rewrite, change tone and check the grammar of their messages before responding, increasing efficiency and time-saving.
Voice
Assistance
Leveraging advanced techniques like automatic speech recognition (ASR), natural language understanding (NLU), and neural text-to-speech, our AI can process and interpret voice messages.
Sentiment
Analysis
Based on their content, conversations are automatically labelled by our AI as positive, negative or neutral, which is useful in identifying and setting priorities amongst incoming guest queries.
Large Language Models (LLMs)
Our solution uses Large Language Models (LLMs), deep learning algorithms that can recognise and interpret human language or other types of complex data, but their output is controlled by our AI to prevent “artificial hallucinations.”
Syntax
& Semantic
Using in-house machine learning and deep learning models, our AI can understand the intent requested in a conversation. This includes automatic translations, calculations of topic proximity, sentence summarisations, message categorisation and more.
Data Mining
Our AI extracts the most useful elements from the rich data from conversations and collates them into clear metrics reports that can be used to track and improve performance. It also runs an automatic alert system monitoring various components of our solution.
Behaviour
Analysis
By analysing Big Data and user patterns, our technology can classify message types for specific channels. It can also process feedback from users regarding conversations into actionable insights for improvements.
The four pillars of our AI
Foundations
CONVERSATIONS
Understanding guests better
Using sentiment analysis and understanding the complexities of human language, like syntax and semantics, Aplysia’s conversational capabilities engage your guests, resolve their queries, and escalate to the right department if needed.
CONNECTIONS
Removing friction
Ensuring a seamless flow of conversations, Aplysia connects with your guests’ favourite communication channels, from social media to messaging apps, as well as different hotel management systems, including booking engines, PMS, CRM and more.
CONSOLE
Boosting productivity
HiJiffy’s Console, the interface of our solution, streamlines and measures all aspects of hotels’ guest communications and brings valuable data and insights to the forefront for your teams’ benefit.
CLOUD
Unlocking scalability
The Guest Communications Hub, powered by Aplysia, is a cloud-based solution that gives hoteliers the flexibility to connect to their business anywhere and scale operations with total security.
More than a
technology,
a vision
Hospitality is more than a service; it is an experience.
Similarly, Aplysia is more than just technology; it is a vision.
Aplysia unifies AI and human interactions, making them a seamless experience for guests.
At HiJiffy, we work towards developing technology that doesn’t aim to substitute humans in hospitality but instead elevates the role played by staff and supports them in delivering the perfect guest experience.
Funding:
This project received funding from the European Union Horizon 2020 research and innovation program under Grant Contract No. 782509.