March 12, 2024

Campaigns

Take your marketing campaigns to the next level.

In our Product Highlight series, we delve into the impressive capabilities of the Console, the central interface of our Guest Communications Hub. This section focuses on demonstrating how our advanced conversational AI significantly improves guest communications with the use of efficient and highly converting campaigns.

Revolutionising Engagement: Widget & WhatsApp Campaigns

Widget Campaigns

HiJiffy’s Widget campaigns turn a hotel’s website into an interactive platform. These campaigns, unique for each widget, improve the visitor experience by providing helpful information, assistance, and specific actions.

Creating Widget campaigns through HiJiffy’s Console is user-friendly, offering language customisation, behaviour-based targeting, and scheduling. Hoteliers can easily control these campaigns, toggling them on or off and deleting them as necessary. Plus, it is a much more pleasant way to present your information than through pop-ups.

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WhatsApp Campaigns

Our WhatsApp campaigns utilise WhatsApp’s popularity to send custom, automated messages based on detailed guest reservation information. These messages are approved by META and designed to give guests personalised hotel information.

They require a Property Management System (PMS) for integration or similar, with essential guest information fields. After being set up by the Customer Success team, these campaigns can be switched on or off at any time.

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Maximising Benefits: For Hotels, Staff, and Guests

For Hotels

These campaigns increase guest interaction and direct bookings, along with better marketing strategies. They are especially effective in upselling, and presenting guests with custom offers and upgrades to enhance revenue. Additionally, they help in promoting services, assisting with bookings, and conveying crucial amenity information.

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For Hotel Staff

Staff benefits from improved communication efficiency, reduced workload, and insights for better guest service. They can manage loyalty campaigns, encouraging repeat visits and strengthening relationships in the pre-arrival phase of your guests’ journey. Furthermore, you can also decrease the number of phone calls and visits to the reception or even emails before your guests arrive.

For Guests

Guests enjoy a higher level of convenience and customisation. These tools are essential for collecting reviews vital for improving services. They offer tailored check-in instructions, streamlined check-out processes, and valuable feedback after the stay. They can also learn more about hotel services, schedules, tours, experiences, and more.

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Why are these campaigns useful?


Guest Experience Personalisation

  • Example: Make sure you are using your guests’ first and last names to personalise your conversation with them.
  • Impact: Enhances guest satisfaction and loyalty.

Operational Efficiency for Hotel Staff

  • Example: WhatsApp campaigns automate routine queries like check-in instructions or Wi-Fi passwords.
  • Impact: Frees up staff to focus on more complex guest needs.

Data-Driven Marketing Strategies

  • Example: Analysing guest interactions with Widget campaigns to guide promotional offers.
  • Impact: Leads to more effective marketing and increased service uptake.

Improved Guest Feedback Loop

  • Example: Gathering post-stay feedback via WhatsApp to identify improvement areas.
  • Impact: Contributes to service enhancements and guest satisfaction.

Boosting Direct Bookings

  • Example: Special offer campaigns via Widgets to encourage direct bookings.
  • Impact: Reduces reliance on external booking platforms.

Real-Time Service Customization

  • Example: Instant communication via WhatsApp for real-time customisation requests.
  • Impact: Elevates guest care and personalisation.




Need assistance with making the most of the campaigns?
Browse our Help Centre and access over 200 articles exploring the practical side of using the Guest Communications Hub. From onboarding videos to step-by-step guides to troubleshooting, it packs valuable information available to you instantly at any time. If you need further assistance with making the most of your solution, reach out to your Customer Success representative.

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