Where is the line? Balancing the human touch and AI tech in hospitality

How is AI changing hospitality for both guests and hotel staff?

This white paper explores the changing discourse around AI technology and how to balance it with the human touch, so important in hospitality. For the most comprehensive reflection, HiJiffy brings together different perspectives and data to inform the discussion:

• Learnings and trends from over 16 million guest messages handled by its AI solution in the last 12 months,
  
  
• Insights from a survey of hotel staff already using AI in their work,
  
  
• Observations by hospitality media experts, including TecnoHotel, Revenue Hub, Hotel Speak and Hospitality Industry Club,
  
  
• Opinions from hospitality tech providers including Mews, Oaky, Bookline.ai and HiJiffy.
  

This publication is neither a sales pitch nor a prediction. It’s a conversation-starter shaped by data, grounded in frontline realities, and rooted in the belief that technology should never be the goal. It should be the enabler for doing better with what matters the most.

Get your copy of the white paper below.